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Startup Britain

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We’re delighted to be teaming up with John Lewis to offer unique access to their key buyers every six months.

The pilot project in October 2012 and second round in April 2013 uncovered a wealth of UK-based talent, and now John Lewis is looking for more great new British products. In 2014, John Lewis celebrates its 150th anniversary – could your design feature in the retailer’s anniversary product ranges and beyond?

Applications for the next round are now open, please apply here if you would like the chance to pitch to John Lewis buyers on the 27th of October 2013.

NB: Applications will close at midnight on the 18th of August.

You can read about how our last PitchUps went on our blog and take a look at a few photos on our Facebook page.



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StartUp Britain teamed up with leading British supermarket Sainsbury’s to offer British food start-ups a tasty opportunity to pitch their products to top food buyers.

The event follows on from the campaign’s successful PitchUp with high street retailer John Lewis, which has seen over 400 start-ups compete for 12 places. Those chosen benefit from mentoring and practical guidance to develop in key areas including production, pricing and packaging.

The most promising ideas will be invited to pitch their products in August to representatives from StartUp Britain and Sainsbury’s, at Sainsbury’s food centre in Central London.

NB: The application stage is now closed and finalists will be notified shortly.

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