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Better Know a Young Millionaire – Neil Patel from Quicksprout

In this week’s installment of Better Know a Young Millionaire, I have the pleasure of chatting with Neil Patel from Quicksprout. If you’ve been in the online marketing space over the last few years, you’ve no doubt heard about Neil. He started a web company called Crazy Egg, where you can see heat maps of where people click on your website. Not satisfied, he went on to start KISSmetrics, which has become one of the leading online analytics platforms on the Internet.
I’d known about Neil for a long time, and read his blog over at Quicksprout on occasion, but it wasn’t until I was listening to the Smart Passive Income Podcast that I learned something amazing about Neil – he’s only 28 years old. That knocked my socks off, and I quickly reached out to Neil to see if he’d be willing to sit down and answer some questions for my series. Being the awesome guy he is, he quickly agreed!
So, without further ado, let’s learn more about Neil’s story and success:

Getting Started
A lot of people think of you as an SEO guy, but you didn’t really start there…you were more like the high school hustler. Can you tell us about your path to where you are now?
Neil: I always knew that I wanted to be an entrepreneur. However, it was probably for the wrong reasons when I got started. You see, I was just looking to make money when I started, instead of helping people solve their problems or create something that I love. I just started looking for ways to make money, but I didn’t really know how to do it because I was so young when I started.
The first things that I really did as an “entrepreneur” were selling car parts and DVDs to other kids at my high school. Eventually, I realized that this was pretty small potatoes, and I needed to create a real business that provided real value if I wanted to create something big. This is what led me to the Internet space, where I created a few websites.
Most of these websites failed, but one of them started getting really popular from a rankings perspective (but pretty terrible from a revenue perspective). This website was essentially a copy of Monster.com.
Even though it didn’t make any money, I did learn that I was really good at driving traffic, which led me to consulting and helping others learn how to drive traffic. The trouble with this business was that it wasn’t scalable.
With all these lessons learned, I started getting into the software world, which is what I’m basically doing today.
So, even though you had this entrepreneurship spirit in you, you still went out and got a job while trying to hustle. Can you tell us about your first job?

Top 10 Travel Tips for Freelancers

I am fortunate enough to travel a lot, both for work and for fun, over the years I have developed an internal checklist of things I do pre and during any travel you embark on so here’s my top 10 travel tips:

01. Make sure you cancel the paper!

I nearly always forget this one but I do try to remember as otherwise it sits on our doorstep and anyone going past knows you are away, or it goes through the letterbox and fills up the porch.

Top Ten Reasons Why Start Up Companies Need to Blog

Blogging is extremely valuable to a company’s success, even if it’s a start-up. Most new companies have very scarce marketing budgets. This is largely due to the fact that many choose to direct resources towards quality control, ensuring their products and services are ready for the market.

Business blogs are very easy to manage. And, to top it off, blogging is relatively affordable, and in some cases free, form of small business marketing. As long as you’re knowledgeable and passionate about your industry niche, you can have a successful business blog. That’s what makes blogging such an efficient marketing tool for start-ups.

What is the most important resource needed for your company to be successful? You need customers. But, with so many competitors in your field, how will people learn just how amazing your solutions are? Most startups would probably answer, “our company website.” Yet, if no one knows your website exists, you’ll never make those online sales you’ve been expecting.

So, how do you get the word out about your website and your solutions? A business blog gives your start-up the opportunity to engage your target audience. Using your blog to educate your potential customers on the ins-and-outs of your industry, niche, field, products and services lures them into your blog. The more you educate, the more they’ll visit your blog and read and your informative posts. In time, they’ll begin to trust your industry knowledge and experience. Soon, they’ll view you as an expert in your industry… an expert whom they trust to recommend products and services that will make their lives easier.