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Tag Archives: marketing

How to Cultivate the Best Brand Image

Branding is crucial when it comes to establishing a positive reputation for your business – but just how do you go about ensuring your brand image is the best that it could possibly be? Read on for our top tips.

1) Know what you do – and why you do it

Having a clear business plan is only part of corporate success – identifying how to go about achieving your goals and, most importantly, why you’re even doing what you’re doing is the key to knowing how best to position your brand.

Think about what your products/services are and why you’ve decided to bring them to market. Chances are you’ll hit upon a unique selling point that can be the focus of your brand’s image. Some good examples to consider include Lush and its strong positioning as a provider of natural and ethical toiletries, while Tesco and its ‘Every little helps’ slogan clearly marks out the brand as an entity that wants to help customers save money.

2) Be consistent

You Should Remove All Ads From Your Site

Several weeks ago, we wrote about the problem with AdSense. Then, we looked at the possibility of alternative ad platforms. Today, Megan Dougherty of Firepole Marketing shares a controversial opinion: you should do away with advertising on your website altogether. 

Getting a website is easy.

Really easy.

So easy that anyone can do it.

Maybe you build it yourself on a platform like WordPress or Joomla, or maybe you buy one ready made from a service like Flippa.

Easy!

You know what isn’t easy?

Making money from a website.

Not only is it not easy – but there’s a ton of options, and for every option oodles of competing advice on how best to do it.

Most of it sucks.

It sucks in a staggering variety of ways – sometimes the advice is old, sometimes it’s ineffective, sometimes it’s unethical – really, the ways in which advice about monetization can suck never ceases to amaze me.

(Don’t get me wrong! There’s plenty of GOOD advice out there too! Like here, and here, and here, just for starters!)

My least favourite piece of advice is to dump a bunch of ads on your site and watch the money roll in from advertising fees.

That’s just stupid.

Let me tell you why.

But first…

Top Ten Reasons Why Start Up Companies Need to Blog

Blogging is extremely valuable to a company’s success, even if it’s a start-up. Most new companies have very scarce marketing budgets. This is largely due to the fact that many choose to direct resources towards quality control, ensuring their products and services are ready for the market.

Business blogs are very easy to manage. And, to top it off, blogging is relatively affordable, and in some cases free, form of small business marketing. As long as you’re knowledgeable and passionate about your industry niche, you can have a successful business blog. That’s what makes blogging such an efficient marketing tool for start-ups.

What is the most important resource needed for your company to be successful? You need customers. But, with so many competitors in your field, how will people learn just how amazing your solutions are? Most startups would probably answer, “our company website.” Yet, if no one knows your website exists, you’ll never make those online sales you’ve been expecting.

So, how do you get the word out about your website and your solutions? A business blog gives your start-up the opportunity to engage your target audience. Using your blog to educate your potential customers on the ins-and-outs of your industry, niche, field, products and services lures them into your blog. The more you educate, the more they’ll visit your blog and read and your informative posts. In time, they’ll begin to trust your industry knowledge and experience. Soon, they’ll view you as an expert in your industry… an expert whom they trust to recommend products and services that will make their lives easier.