Like to Travel? Do It With a Group of Awesome Entrepreneurs Learn More

What Every Company Website Should Include

For the people…

1. Choose website name

The first step is one of the most difficult. The internet is saturated with “already-in-use” names, and it can take hours to find a domain that fits your business that isn’t taken. Popular domain search websites include GoDaddyNameNameCheapHover and Gandi. Start brainstorming a list of website names you find acceptable, and then search them in one of these domain sites. To generate an original business name, tryPanabee. Try avoid using hyphens or weird acronyms that new website guests won’t understand. Expect to pay $5 – $15 per year (more than that is pretty damn expensive).

2. Choose the .com, .org or .ie?

Everybody wants ‘.com’, as it is what people assume your website will have. Getting a ‘.com’ is the most challenging, with high competition for normal-sounding domains (but not a problem if you are going for “wheretofindlotsofgreatbathroomaccessories.com” – but please don’t make it so long). Essentially, if you SEO your website to the max then using ‘.biz’ shouldn’t be a problem. But, psychology is important to bear in mind here. As creatures of habit, a person may assume that “blah.de” caters specifically to Germany. If you are providing a localized service in Germany, this is the best way to go. A ‘.com’ for a local delivery company may put some people off. Equally, if you have an international scope, choosing ‘.es’ may cause people to think you only serve Spain.

To summarize:

  • choose the local country suffix if your service is only relevant there
  • choose one of the most popular (.com, .org, .net) if your customers are not so technically orientated (i.e. the average Joe who will assume ‘.com’) and you have scope outside of your country
  • choose the more obscure ones a) if you really need that perfect website domain and b) if your SEO skills are good
  • be creative – if you want, take a word (like “google” did) and make it your own!

3. Where to build: the WordPress world

One of my shortcomings is only being familiar with WordPress. There are certainly other options to explore. Just don’t have your website on Tumblr. I don’t think it looks very professional! Alternatives to WordPress are Joomla and Drupal (full analysis compared to WordPress is available here). With WordPress, you can map your purchased domain name into your ‘example.wordpress.com’. It costs a little ($13 per year on top of what you are paying to GoDaddy or whatever) but is half the price of doing it with WordPress directly (currently $25 p/a).

Alternatively, you can pay someone to build you a website. Try FiverrPeopleperhourFreelancer and Odesk.

4. Choosing the decor

If you need the scientific backup, check out KissMetrics’ infographic on colour psychology. Treat your website like the inside of your store and take care to make the colour scheme and layout match the customers you want to attract. Think about the websites you like best and critically analyse what it is about them that you like and don’t like, at a visual level and use it as a guide.

5. The Landing Page

You want people to take action when they arrive at your site, such as sign up for something. Following this great advice by Peep Laja as closely as you can will serve you well in avoiding pitfalls that a novice may not notice. Here’s a quick summary of his advice:

Don’ts:

  • use unclear, boring writing
  • have no clear goal
  • display fake, unrealistic product/service/advice/pictures
  • require long forms to be filled out
  • trick people
  • have a generic design
  • have irrelevant stuff

Learn how to describe what you are offering in a clear, logical and pleasant-to-read manner. No cliches!

6. Rest of the website

Have an “About” page, a “Contact” page and a “Company Blog” page. These are the basic essentials to show that you and your team really exists, and that they are genuinely interested in engaging with the public. In the “About” page, have a succinct and clear history and your goals for the future. Make it personal, with “we” and “I”, not “Giant Bank takes care of it’s customers…” – and invest in a decent photo of you and your team. The “Contact” page is standard enough – make it short and sweet, with minimal filling-out. Directly providing your email address could be problematic. The “Company Blog” is highly valued by many start-up companies. It has many functions. A landing page can often look static. However, writing an article every couple of days for the blog and posting it around social media can make your website look active, up-to-date, and caring. It can be used as a marketing ploy by enticing people to click on an interesting-looking piece. Take care to write good pieces or you will lose credibility. And add all the major social media sharing buttons!

7. Multiple sign-up spots

Have more than one “sign-up”/”call to action” box available to those visiting your website. It can follow as you scroll or it can be at the top, middle and end of the page. You want conversions – make it easy for the masses to be converted. Make your message clear and concise.

8. Favicon and logo

The favicon is the little icon you can see on tabs. As a general rule, simple is best. It also needs to link somewhat to your logo. Start with the logo and boil it down to a favicon. You can generate a favicon here and install it into your WordPress site using a plugin.

For the bots…

SEO – search engine optimization

This tutorial is specific to WordPress, but you can find almost any tutorial on the internet to SEO your website. Make SEO a habit for everything you add to your website, including alt-tags on your pictures. This will make your website appear higher in search engine results. Most people rarely look past the first page of search engine results, so you really want this to happen!

For you…

Google analytics at the moment is unbeatable as a free analytics service. It is incredibly important to notice who comes to your website, how they travel around it, and how much time they spend on different pages. The source from where they found you is valuable information. Analytics will help you define various demographics where you can focus your marketing and advertising campaigns. It can also tell you where you are wasting your time, and what strategies work best. If you want to really push your analytical capabilities, KissMetrics comes highly recommended but at the steep price of $150 per month.

Andrea Francis is the PR and research evangelist for Twoodo, the ultimate “one box to rule them all” online productivity tool. She is into events, marketing and PR with tech startups in Europe. Andy likes getting things done and makes an awesome homemade hamburger.

66 Responses to What Every Company Website Should Include

  1. bolivia trek says:

    Very informative blog article.Really looking forward to read more. Really Cool.

  2. suba lube says:

    h4cwS7 Magnificent goods from you, man. I have be aware your

  3. Major thankies for the blog.Really looking forward to read more. Great.

  4. Thanks so much for the article.Thanks Again. Want more.

  5. This website certainly has all of the information and facts I needed concerning this subject and didn at know who to ask.

  6. You, my friend, ROCK! I found just the info I already searched everywhere and just couldn at locate it. What an ideal web-site.

  7. I think other web-site proprietors should take this web site as an model, very clean and fantastic user friendly style and design, as well as the content. You are an expert in this topic!

  8. click here says:

    Lovely just what I was looking for.Thanks to the author for taking his time on this one.

  9. spy camera says:

    Wow, wonderful blog layout! How long have you been blogging for? you make blogging look easy. The overall look of your site is great, as well as the content!

  10. Very neat article.Much thanks again. Will read on

  11. What as up, just wanted to say, I loved this article. It was practical. Keep on posting!

  12. lol boosting says:

    I will immediately snatch your rss feed as I can not to find your e-mail subscription link or newsletter service. Do you ave any? Please allow me recognize in order that I could subscribe. Thanks.

  13. Wow! Thank you! I constantly needed to write on my website something like that. Can I implement a part of your post to my site?

  14. Muchos Gracias for your blog article.Much thanks again. Cool.

  15. News info I was reading the news and I saw this really cool info

  16. Only a smiling visitant here to share the love (:, btw outstanding design. The price one pays for pursuing a profession, or calling, is an intimate knowledge of its ugly side. by James Arthur Baldwin.

  17. I was recommended this web site by my cousin. I am not sure whether this post is written by him as nobody else know such detailed about my difficulty. You are wonderful! Thanks!

  18. I really like forgathering utile information, this post has got
    me even more info! http://forums.yoihadathailand.com/index.php?action=profile;u=2886

  19. I really like forgathering utile information, this post has
    got me even more info! http://forums.yoihadathailand.com/index.php?action=profile;u=2886

  20. This is really interesting, You are a very skilled blogger. I ave joined your feed and look forward to seeking more of your wonderful post. Also, I have shared your site in my social networks!

  21. This is one awesome blog.Really looking forward to read more. Really Cool.

  22. This is one awesome article.Thanks Again. Awesome.

  23. bienestar says:

    You made a few nice points there. I did a search on the topic and found the majority of folks will go along with with your blog.

  24. Thanks so much for the blog.Really looking forward to read more. Really Cool.

  25. Marketing says:

    Thank you for your article post.Really thank you! Will read on…

  26. Someone essentially help to make significantly posts I’d

  27. Agen Bola says:

    Many thanks for sharing this first-class write-up. Very interesting ideas! (as always, btw)

  28. Thank you for sharing this great post. Very interesting ideas! (as always, btw)

  29. Many thanks for sharing this first-class article. Very inspiring! (as always, btw)

  30. Wow, great article.Much thanks again. Awesome.

  31. Valuable info. Lucky me I found your web site by accident, and I am shocked why this accident didn at happened earlier! I bookmarked it.

  32. hypebeast says:

    This blog is definitely entertaining additionally diverting. I have discovered helluva handy things out of this amazing blog. I ad love to return every once in a while. Thanks!

  33. You ought to experience a contest personally of the finest blogs on-line. IaаАа’б‚Т€ТšаЂаŒаАа’б‚Т€ТžаБТžm going to suggest this page!

  34. It as actually a great and helpful piece of info. I am happy that you shared this useful information with us. Please stay us up to date like this. Thank you for sharing.

  35. This is one awesome blog article.Really thank you! Keep writing.

  36. tadalafil says:

    This very blog is no doubt interesting and besides diverting. I have found many interesting stuff out of it. I ad love to visit it again and again. Thanks a bunch!

  37. Thanks for another informative website. Where else may just I am
    getting that type of information written in such a perfect way?
    I’ve a venture that I’m simply now working on, and I’ve been at the glance out for such
    info. http://wiki.sarodiya.com/index.php/What_Is_Ketogenic_Fat_Reduction

  38. Thanks for another informative website. Where else may just I am getting that type of information written in such a
    perfect way? I’ve a venture that I’m simply now working on, and I’ve been at the glance
    out for such info. http://wiki.sarodiya.com/index.php/What_Is_Ketogenic_Fat_Reduction

  39. Prosper Noah says:

    I wouldn at mind composing a post or elaborating on most

  40. klikk her says:

    Really appreciate you sharing this blog post.Thanks Again. Much obliged.

  41. Im no professional, but I believe you just made an excellent point. You obviously know what youre talking about, and I can actually get behind that. Thanks for staying so upfront and so honest.

  42. Thanks so much for the blog article. Want more.

  43. Pretty! This has been an incredibly wonderful post. Many thanks for supplying this info.

  44. It as hard to come by experienced people for this topic, however, you seem like you know what you are talking about! Thanks

  45. What as Happening i am new to this, I stumbled upon this I have found It absolutely useful and it has aided me out loads. I hope to contribute & help other users like its helped me. Good job.

  46. Remarkable things here. I’m very glad to look
    your article. Thanks a lot and I’m taking a look forward to contact
    you. Will you please drop me a e-mail? http://www.alfakmv.ru/bitrix/redirect.php?event1=&event2=&event3=&goto=https://weaponbunker.com/groups/adding-inches-to-your-manhood-is-straightforward-try-natural-growth-608991258/

  47. Remarkable things here. I’m very glad to look your article.
    Thanks a lot and I’m taking a look forward to contact you.
    Will you please drop me a e-mail? http://www.alfakmv.ru/bitrix/redirect.php?event1=&event2=&event3=&goto=https://weaponbunker.com/groups/adding-inches-to-your-manhood-is-straightforward-try-natural-growth-608991258/

  48. Fantastic beat ! I wish to apprentice while you amend your web site, how could i subscribe for a blog web site?
    The account helped me a applicable deal. I have been a little bit acquainted of this
    your broadcast offered shiny transparent concept. http://forum.indiancyberheros.com/?qa=8032&qa_1=why-cant-i-make-my-penis-bigger

  49. Fantastic beat ! I wish to apprentice while you amend your web site, how could i
    subscribe for a blog web site? The account helped me a
    applicable deal. I have been a little bit acquainted of this your broadcast offered shiny transparent concept. http://forum.indiancyberheros.com/?qa=8032&qa_1=why-cant-i-make-my-penis-bigger

  50. will omit your great writing due to this problem.

  51. Very informative blog article. Want more.

  52. Very informative article.Thanks Again. Want more.

  53. Im grateful for the blog.Really looking forward to read more. Great.

  54. Really enjoyed this article post.Really thank you! Great.

  55. There is certainly a great deal to learn about this issue. I really like all of the points you ave made.

  56. Wow, that as what I was seeking for, what a material! existing here at this website, thanks admin of this website.

  57. Your style is unique compared to other people I have read stuff from. Thank you for posting when you ave got the opportunity, Guess I all just bookmark this site.

  58. It’а†s really a nice and useful piece of info. I am happy that you just shared this helpful info with us. Please stay us up to date like this. Thanks for sharing.

  59. It as nearly impossible to find well-informed people on this topic, however, you sound like you know what you are talking about! Thanks

  60. wpc deske says:

    Very good article.Thanks Again. Will read on

  61. Regards for helping out, wonderful information. Those who restrain desire, do so because theirs is weak enough to be restrained. by William Blake.

  62. explore says:

    The Birch of the Shadow I think there may perhaps be considered a couple of duplicates, but an exceedingly handy list! I have tweeted this. Several thanks for sharing!

  63. Cliff Diving says:

    prada ?аАТ’аЂа—?c?e?AаАТ’аЂа‰`???A?аАТ’аЂа ?E?аАТ’аЂа„?i?o ?O?e?A?? ?аАТ’аЂа—?c?e?AаАТ’аЂа‰`???A?аАТ’аЂа

  64. I think this is a real great blog.Really looking forward to read more. Great.

Leave a Reply

Your email address will not be published.